Writing

Ideas & Writing

Perspectives on leadership, digital strategy, people, and the systems shaping how we work.

59 articles in the archive

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Digital Strategy, Marketing & Business

10 articles in Digital Strategy, Marketing & Business

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LinkedIn

Market Research on the NYC Subway

I asked a young Black woman — a recent college grad — what she and her peers care about at work. The answer wasn't culture or perks.

1 min read
Original blog
Kristina's Thoughts

Home for the Holidays: On Legacy and Digital Authenticity

Reflecting on legacy, promises kept, and why who you are and what you stand for matters - whether it's IRL or on Instagram.

5 min read
Original blog
Speaking Engagements

Make 'em Laugh, Make 'em Cry... Make it Rain!

Sharing slides and insights from my presentation at the 2018 Nonprofit Tech Conference in New Orleans with Steve Jacobs of Precision Strategies.

4 min read
Original blog
Kristina's Thoughts

The Awful Truth About Being the Best

Here's the secret: IF YOU WANT TO MAKE IT, IN ANY FIELD, AT ANY THING, YOU HAVE TO PUT YOURSELF IN THE SITUATIONS THAT MAKE IT MOST POSSIBLE.

7 min read
Original blog
Kristina's Thoughts

Being a Lighthouse

I knew that this website would either be my largest success, or my truest, most undeniable failure. I didn't take putting my name on this site lying down.

4 min read
Original blog
Kristina's Thoughts

Stop Looking for Customers

I'd rather have one hundred people look at this site every day, than one million consumers. When did people become customers?

4 min read
Original blog
Kristina's Thoughts

Waiting for Your Rocket

If you're in this business for a magical handshake that is going to change your life, you might be shaking a lot of hands in your lifetime.

4 min read
Original blog
Kristina's Thoughts

Every End Has a Beginning

Publishing isn't dead, it's evolving. Those who don't know what it's evolving into are having a difficult time. If this is the end, I can't wait to plant my flag on the new world.

5 min read
Original blog
Kristina's Thoughts

What is Art?

Tolstoy said that art must create an emotional link between artist and audience, one that 'infects' the viewer. Never forget that there is no more important responsibility than to create good art.

4 min read
Original blog
Kristina's Thoughts

Dating Your Audience

If your plan is to steal the audience from other artists, then be prepared to do everything that other team is doing longer, faster and better.

5 min read