How to find your purpose and meaning

This should be pretty obvious, right? I lose my job, need cash to live, and launch a freelance writing career that presents me with increasingly high-profile opportunities and the sizable audience I want.


Photo by Dallas Peters

But that’s not how this story ends.

In fact, that’s not even the middle of it.

The truth is that NO ONE finds their purpose as a result of a calamity. Anyone who is telling you that is lying. You can find opportunity, but no one finds their purpose while they’re homeless or experiencing the great fear of not knowing how they’re going to keep the lights on this month.

I’ve said it before and I will say it again: None of the celebrity bloggers talk about the times when their bank accounts were in the negatives and they didn’t have a multi-million dollar online empire.

It’s not glamorous (and it’s certainly not good if you want to hawk your products and services).

Passion + Talent + Hard Work – Fear = Purpose

Your purpose is your truth. It’s not the easiest thing to find, and it probably doesn’t make sense when you encounter it for the first or second time. I mean, how does coaching little league softball become someone’s purpose?


It’s the thing that you’re good at or willing to invest in, you’re not afraid of it no matter the outcome, and it ignites your passions.

Far too often, people confuse passion as the thing they’re good at that comes naturally.

Try again.

People think their meaning is defined by…

How much money they make.
The clothes they wear.
The title in front of their name.

I hate to be the bearer of really shitty news—File that under, “You do that once per blog, Kristina”, but it doesn’t MEAN anything. Isn’t that ironic?

Meaning = Existence X Impact

My CEO title, even my current Digital Director title, was made up before my time. But I made it into something when I picked myself. I knew what I wanted to create, I knew what I’ve created for the last decade, and I knew I could uhelp. It’s the toughest job in the world but I adore it.

Being a Digital Director, however, does not give me meaning. Being a CEO was not my purpose. Getting to educate people through this handy-dandy blog about the stuff that matters, about the stuff that keeps you awake at night—In a good way—Is what my life is about.

This is why I’m here.

I haven’t made a dime off this blog since ’06-’07 when I started it. If that was its purpose, I would’ve been very disappointed.

But it’s not. And I couldn’t be happier about it.

What’s your meaning? What’s your purpose? How are you getting closer to it every day? What other equations could we use for meaning and purpose?

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