June, 2010

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Stop Looking for Customers

Some people say that having a relationship motivated by capital makes it equitable and stable: “You get what you pay for,” and so on. If a consumer pays for a product or service, they can now hold the business or seller accountable when that service fails or falls short. Seems simple enough, right?

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Waiting for Your Rocket

Hate to be the bearer of bad news here, but talent can only get you so far in any industry. At some point, you have to hand a business card to the right person, spend some money, brand, market, throw all that stuff out the window and do it all over again.

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Every End Has a Beginning

If you never read the Garrison Keillor piece in the New York Times on the death of publishing, you’re missing out. http://www.nytimes.com/2010/05/27/opinion/27iht-edkeillor.html

Garrison hosts Minnesota Public Radio’s “A Prairie Home Companion,” and is very familiar with writing. He’s a humorist, satirist, musician, and most familiar to me, a writer, so he has some knowledge on how difficult the world of publishing is to navigate. Surely this can’t be true, can it, and if it is, what does that mean for you and me?

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