The “Brand” of Kristina
Inevitably, I have a lot of conversations about the website these days.
Most frequently, I get questions about my “brand.”
Hell if I know about what it means to be a “brand.”
Be What You Want People to See
Branding is not my area of expertise. I know a lot about storytelling, which is definitely a focal part of branding, and I know a lot about believing in yourself, when no one else will.
As far as the commodity that is Kristina Villarini… I don’t really know.
We’re not making t-shirts and action figures quite yet. I will admit that an action figure would be the dopest thing ever… Especially if someone made a little removable beanie for miniature-Kristina to wear.
That would be awesome.
Anyway, I do know what it is that I want the site to represent.
I want this site to be a home for people who love being creative. I want people to share their stories and their triumphs. I want people to see that I love writing and reading those triumphs.
I want other kinds of artists to see what the world looks like through my eyes.
What I want the site to say about me is: Kristina loves art and her tribe.
This site is the truest representation of everything I am about. It’s raw, honest, and fun.
There is a small percentage of people who actually “make it,” and an even smaller number who live up to their brand.
I don’t really think about that. I just try to be the best possible Kristina Villarini I can be every day.
What’s your brand and who are you building it for?